“Everybody's ratings are basically up except for the NBA and whoever replaced the 12 p.m. SportsCenter. If your ratings don’t go up it’s probably a bad sign."
Not everybody is going to like you. And that's ok. But it feels like once every couple of weeks McAfee dips into the "Nobody's rooting for me" bag. It's exhausting.
“We’ve given a lot of people who have been waiting for us to fail a lot of ammo, and things to attack us for over the last week. And we would love to get back to the point where we just move on.”
What is the path forward for ESPN that doesn't include intense scrutiny? From my perspective, I don't know that one exists, and that's a tough spot to find yourself.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."