"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
The expansion features extra significance in 2026, however. Dallas is one of 16 cities in the United States, Canada, and Mexico hosting World Cup matches.
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“We are thrilled to have the opportunity to expand upon our lengthy relationship with the Stars and benefit from the industry-leading technology that APMC brings to the table.”
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”