Tag: TNT
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The Power of Branding and Versatility
The world of sports media has evolved over the past decade, causing industry professionals to make career sacrifices, and open their minds to new possibilities....
Fewer Fans Are Watching The NCAA Tournament
A year ago, 28.3 million viewers watched the men’s basketball tournament championship game on TV, according to the NCAA. It was an increase of...
Marv Albert Signs Contract Extension with Turner Sports
Turner Sports has reached a long-term contract extension with legendary play-by-play broadcaster Marv Albert, who will continue to lend his iconic voice to the...
Satisfying The Appetite For Sports Information
Two weeks ago I read a column by Jason Whitlock and it got my wheels spinning. The outspoken columnist who recently left ESPN and returned to...
Are You Willing To Break The Rules?
Last week I was introduced to a new television program. The show is called "Startup U" and it features a number of students and...
Do Sports Radio Stations Need Slogans?
Turn on a sports radio station today, and you can't go an hour without being reminded of the station's slogan. Over and over again you're...
Selling Drama The TNT Way!
For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...