"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."
The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.
All of Izzo's methods mirror best practices for Program Directors. Replace driving ratings with winning championships and he's trying to accomplish the same things we are.
"When a broadcaster can create the kind of reaction that Mulligan’s departure generated, and when a brand can withstand decades of change and still command that kind of attention, there is still plenty of life left in both."
The great philosopher, Seneca, put it well centuries ago: "We suffer more in our imagination than in reality." Few situations in recent media memory fit that quote as neatly as this one.
"I’m not satisfied with just competing. I want to win. I want our station to not just be relevant, but be one of the best sports stations in the country. We have an opportunity to do that."