Tag: TOMA.Solutions

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The Industry According To: Raffaella Braun, Triple Tigers

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"Radio is still the best way to reach the largest audience consistently"

Why Broadcast Radio Will Never Get Its Fair Share of Political Advertising Dollars

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Political advertising was never built as a meritocracy, and campaigns don't always spend where the numbers point them. They spend where the instinct — and the image — feels safest.

How “Swagu” Marcus Spears Built His Second Career at ESPN

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"My wife and my kids will forever be the priority. I’ll literally walk away from anything if I felt it was a detriment to them and my family. I got the greatest job because I don’t get flack from my bosses knowing what’s most important to me."

Why The Tennessee Titans Pulling Jared Stillman’s Credential Needs More Specifics

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"Professional franchises don’t have to agree with a media member. They don’t have to like the questions being asked or the opinions being offered. But when a credential is pulled immediately after pointed criticism and no explanation is provided, it creates the appearance that a dissenting voice is being punished for being dissenting."

Cumulus Partners with The Media Audit and TOMA.Solutions for Local Market Data

Business BNM Staff BNM Staff -
“Today’s advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results.”

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Why Broadcast Radio Will Never Get Its Fair Share of Political Advertising Dollars

Columns 0
Political advertising was never built as a meritocracy, and campaigns don't always spend where the numbers point them. They spend where the instinct — and the image — feels safest.

How “Swagu” Marcus Spears Built His Second Career at ESPN

Features 0
"My wife and my kids will forever be the priority. I’ll literally walk away from anything if I felt it was a detriment to them and my family. I got the greatest job because I don’t get flack from my bosses knowing what’s most important to me."

Why The Tennessee Titans Pulling Jared Stillman’s Credential Needs More Specifics

Columns 0
"Professional franchises don’t have to agree with a media member. They don’t have to like the questions being asked or the opinions being offered. But when a credential is pulled immediately after pointed criticism and no explanation is provided, it creates the appearance that a dissenting voice is being punished for being dissenting."

Why The Conclave Wanted a Final Farewell After 45 Years

Features 0
"Just come to Minneapolis. Remember the good times and bring in some new ones. That's all I'm asking. Bring along your ideas."