Cumulus Media has announced it is partnering with The Media Audit and TOMA.Solutions for local market data, helping to drive its sales process.
The Media Audit provides local market insight that will help direct Cumulus’ sales process. Meanwhile, TOMA.Solutions provides data on market research about which brands are at the top of the minds of local consumers.
“Today’s advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results,” said Cumulus Media President of Operations Dave Milner. “By integrating specialized resources like The Media Audit and TOMA.Solutions into our broader research suite, our teams in these markets provide an even deeper level of local intelligence, helping our clients build more precise and effective campaigns.”
“Local advertisers are looking for partners who can bring insight to the table, not just inventory,” said The Media Audit CEO Phillip Beswick. “Cumulus is demonstrating that it understands the importance of combining media reach with local market intelligence. The Media Audit and TOMA.Solutions are built to help media companies and advertisers identify opportunity, sharpen strategy, and improve results.”
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