If a station only mentions a viral moment on-air, it misses a massive opportunity. Pop culture content can live across social media, newsletters, TikTok, and the station app.
“There are a couple of things that I think I've learned through it, and one is that you have to embrace the little wins along the way because we kept growing the whole time."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."