"If you are a Boston Celtic, there is no better person to have on your PR team than Brian Scalabrine because he is effectively a PR wing for this organization."
"Over time you start to recognize that not every show can be great for any number of reasons. But the drive is always there. You never go in thinking you can mail it in today. None of us look at it that way."
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Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."