“If the audience rises, the advertising increases, and your brand gains significant value, which leads to a major deal with the industry's largest sports media company, why would you even think a key contributor wouldn't be paid let alone not expect a fortune to appear?”
The group's talk radio station -- myTalk 107.1 -- showcased a billboard that read "Beat Taylor's Boyfriend" ahead of the matchup between the Chiefs and Vikings.
"If all the Swifties out there decide they’re gonna descend on NBC and Peacock on Sunday night to watch Travis Kelce - and maybe catch glimpses of Taylor Swift in a luxury suite at MetLife Stadium - those numbers could go through the roof."
Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.