“This is taking a product that has been built over the course of five years, bringing the subscriber base that we have that we've built in and now supercharging it.”
“If the audience rises, the advertising increases, and your brand gains significant value, which leads to a major deal with the industry's largest sports media company, why would you even think a key contributor wouldn't be paid let alone not expect a fortune to appear?”
The group's talk radio station -- myTalk 107.1 -- showcased a billboard that read "Beat Taylor's Boyfriend" ahead of the matchup between the Chiefs and Vikings.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."