"I'm not proposing we escort Aikman or Collinsworth out with a gold watch and complimentary headset. I'm asking for competition, opportunity and imagination."
"Experimentation isn’t the problem. In fact, it’s necessary. Audiences evolve, consumption habits shift, and standing still is the fastest way to become irrelevant. But experimentation without intention? That’s when the square peg keeps getting jammed into the same round hole."
"Networks don’t need “cute”—they need NFL stars. They need energy, unpredictability, authority, and charisma, all wrapped in someone who can make fans lean forward on a Sunday morning"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."