"Experimentation isn’t the problem. In fact, it’s necessary. Audiences evolve, consumption habits shift, and standing still is the fastest way to become irrelevant. But experimentation without intention? That’s when the square peg keeps getting jammed into the same round hole."
"Networks don’t need “cute”—they need NFL stars. They need energy, unpredictability, authority, and charisma, all wrapped in someone who can make fans lean forward on a Sunday morning"
If a station only mentions a viral moment on-air, it misses a massive opportunity. Pop culture content can live across social media, newsletters, TikTok, and the station app.
"The podcast did not appear in the top 100 podcasts on the chart the week prior, but Swift's record-setting appearance was the secret to the sauce of this week's results"