Travis and Jason Kelce’s podcast, New Heights, is heading to Amazon Prime Video as part of a larger shift in how sports and culture podcasts are being distributed. Select episodes are now available to stream on Prime Video in the U.S., including the show’s recent blockbuster interview with Taylor Swift.
The move to Prime Video illustrates the blurring lines between podcasts and television. More podcasts are producing video episodes to meet shifting consumption habits, with YouTube emerging as the primary platform for podcast viewing. Amazon’s decision to bring New Heights into its Prime lineup shows how streaming giants are working to position themselves as alternatives to YouTube in the podcast space.
The shift also comes after Amazon’s reorganization of Wondery, its podcasting studio. Wondery previously held distribution and ad sales rights for New Heights. However, Amazon split Wondery into separate units earlier this year. Its creator-led, video-focused shows — including New Heights and Dax Shepard’s Armchair Expert — moved under a newly formed division called Creator Services.
According to Amazon, the group’s mission is to “drive scaled listenership and unlock broader and long-lasting relationships across Amazon.”
Meanwhile, Wondery’s narrative podcast division transitioned to Audible, another Amazon-owned platform. The restructuring also led to 110 layoffs and the exit of Wondery’s CEO. Signaling a new chapter in Amazon’s podcasting strategy.
By adding New Heights to Prime Video, Amazon is following a model it has already tested with other high-profile shows. LeBron James’s Mind the Game, launched in April, was immediately distributed across Prime Video, Amazon Music, Fire TV Channels, and Echo devices. James also served as a Prime Day spokesperson, reflecting Amazon’s strategy of leveraging marquee personalities across multiple platforms.
For the Kelces, the partnership represents another step in broadening the reach of their already massive audience. While all episodes of New Heights will remain on YouTube. Prime Video users will now have access to the show’s most recent episodes. That dual availability is becoming a standard approach for podcasts seeking to maximize both reach and revenue opportunities across platforms.
Amazon acquired Wondery in 2020 for a reported $300 million. Under its umbrella, Wondery signed massive deals — including a three-year, nine-figure pact with the Kelce brothers — as it tried to establish itself as a top-tier content house in the podcasting boom.
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