"If the product is stronger, the audience is larger, and the business is healthier than ever, then there’s nothing to hide from. Say it. Prove it. Own it."
Swift has been in a long-time battle to regain control, dating to 2019 when Ithaca Holdings acquired Big Machine Records, which gave them control of her early music.
"We hadn’t had those conversations every single week, and now we have two hours set aside every single week to talk football, catch up on things and just be brothers."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."