Political commentary continues to occupy prominent positions in the podcast landscape, with multiple programs maintaining top-five finishes by weekly downloads.
"This partnership opens a significant new opportunity, giving stations a direct path to the programmatic advertising market on the playout software they already trust and rely on."
"Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan."
"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."