Tag: TruTV

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

TNT Sports Expanding truTV Prime Time Programming Lineup

Television BSM Staff BSM Staff -
truTV started hosting TNT Sports prime time programming in March, which featured programs leveraging the properties within the Warner Bros. Discovery portfolio.

NCAA Men’s Championship Game Averages 14.8 Million Viewers

Television BSM Staff BSM Staff -
This also marks the first time the women's championship game has outdrawn the men.

truTV May Soon Become a Regular Channel for Sports Fans

Radio Mark Kreidler Mark Kreidler -
And truTV could use the attention. In 2023, the network ranked 84th in ratings across all viewers, with an average audience of 120,000, an 18% drop from the year before.

TruTV to Host TNT Sports Primetime Programming Block

Television BSM Staff BSM Staff -
The "TNT Sports on truTV” programming lineup will feature live, studio, and pre-recorded content regularly televised weeknights from 6 p.m. to late-night ET

2024 NBA All-Star Game Averages 5.5 Million Viewers; Reaches 11.6 Million Unique Viewers

Television BSM Staff BSM Staff -
The broadcast reached 11.6 million unique viewers across networks, up 20 percent vs. last year. Its average of 5.5 million viewers was up 14 percent YoY.

NCAA Tournament Delivers Highest-Rated Round of 64 Ever

Television BSM Staff BSM Staff -
“ For the first round on Thursday and Friday of last week, games accomplished a total audience delivery of 9.2 million viewers.”

Travis & Sliwa Debate Early Tip or TruTV As More Disrespectful in NCAA Tournament

Radio BSM Staff BSM Staff -
"If you're on TruTV, it's one thing. If you're on CBS, a little bit different."

Warner Bros. Discovery Sports Boss: ‘We’re Super Invested’ In NCAA Tournament

Television BSM Staff BSM Staff -
"Our strategy on sports may be slightly different, we don’t have a sports network, per se, so we need to be disciplined and very choiceful about the things that we agree to do and want to do. But once we do, once that becomes part of our portfolio, we go all in.”

Fewer Fans Are Watching The NCAA Tournament

Television BSM Staff BSM Staff -
A year ago, 28.3 million viewers watched the men’s basketball tournament championship game on TV, according to the NCAA. It was an increase of...
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."