"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
"My goal is to keep delivering strong music programming and meaningful local content that reflects the spirit of Southern Arizona and gives listeners something they can count on every day."
The station will feature many prominent conservative voices from the Westwood One talk radio platform, including Ben Shapiro, Brian Kilmeade, Dan Bongino, and Chris Plante.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."