"We are tremendously excited to partner with UCLA as the new official broadcast home of Bruins football and men’s basketball and look forward to turning up the volume on Bruins coverage"
"Once LA was out of the deal, that's a wrap. The only other television market worth a damn in this thing is the Bay, and those two teams are terrible."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."