"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
"The biggest impact on me was his relationship with the audience. Joe helped me understand that to really know your listeners, you needed to become their friend, because that is who you are talking to every day."
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."