"Everyone’s excited about this all the way to the top of our company. We’re going to see how this works and how it performs. From there, we’ll see what the strategy will be moving forward."
"Experimentation isn’t the problem. In fact, it’s necessary. Audiences evolve, consumption habits shift, and standing still is the fastest way to become irrelevant. But experimentation without intention? That’s when the square peg keeps getting jammed into the same round hole."
ESPN and the United States Tennis Association (USTA) have extended their relationship with a new 12-year media rights agreement that will keep the US...
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."