"Plenty remains up in the air. FIFA hasn't confirmed whether hydration breaks will return, a detail worth an estimated $200 million in ad sales this year for FOX Sports. It's also unclear if the 2034 Saudi tournament will run in summer or shift to November and December, as Qatar did in 2022."
"Every four years, somebody asks if this is finally soccer’s breakthrough moment. At some point, we have to stop asking whether soccer is arriving and start recognizing that it already has."
"If FOX Sports wants validation, it doesn't need to look any further than the numbers. Viewership is soaring, social engagement is exploding, and the World Cup is breaking through with American audiences in ways few could have imagined. That's the victory."
"When millions of people are tuning in to the biggest sporting event on the planet, hosted in your own backyard, sports radio doesn't have the luxury of pretending it isn't happening."
"Major sporting events on the calendar, like the World Cup, present an opportunity for FanDuel to bring fans unique perspectives through original programming."
"The stations that succeed won’t necessarily be the ones with the deepest soccer knowledge. They’ll be the ones that recognize the scale of the moment and strategically find a way to insert themselves into it."
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."