"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"Our lineup of NFL stars and some of the biggest names in sports journalism will answer the debate that has been raging between fans and media for over a decade."
The world of sports media has evolved over the past decade, causing industry professionals to make career sacrifices, and open their minds to new possibilities....
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."