"If I'm the league, does it make more financial sense by selling off a game here, a game here, to five different partners and really trying to fleece them...making it realy competitive, and having them overpay. Or, to farm it out ourselves, like to really own everything ourselves."
"I think for everybody, whether you are a Patriots fan, whether you hate the Patriots or you couldn't care less about football, it's a fun thing to sit back and watch."
"You want to do games that are meaningful and fans want to go to games that are meaningful. The prospect of that is low, given recent results...and the 'nothing burger' that they've done this winter."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."