"These broadcasts gave listeners a connection to the players, the programs, and the university. It meant something to me to help build that connection. UIC basketball, (men and women) and baseball stand as the only school in the Missouri Valley without home and road local radio coverage."
"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."
The study reveals that 7 million alone in the season's debut weekend consumed play-by-play broadcasts, with that figure expanding to 18 million for the duration of September.
“If you’re not tweaking, you’re not evolving; if you’re not evolving, you’re not getting better [and] if you’re not getting better, you’re getting worse.”
The study shows that among U.S. drivers, 59% of all audio time spent in cars is with AM/FM Radio, while 85% of ad-supported listening happens on terrestrial radio.
"The show also climbed past its record September audience of 464,000. Additionally, viewership among adults 18-49 rose 20% from last October on linear TV."