I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.
“I really, really enjoy the radio because it’s a clean canvas. People aren’t watching at home. They can’t create their own idea of what’s going on, so that is all in our hands when we are doing the radio."
For the first time in 2022, primetime NFL broadcasts will be available on affiliate stations digital platforms as well as the NFL app, and westwoodonesports.com.