"If I was an executive, why would I ever hire him? He's been fantastic, but if I was the one writing the checks...why am I going to pay him for what he did and not what he's going to do now?"
"You have a historical franchise in the San Francisco 49ers, with a big fan base. You have a burgeoning dynasty in the Kansas City Chiefs and then you've got, whether you like it or not, the Taylor Swift factor."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."