For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
"Simply, I’m always just a massive fan of tennis. I’m very excited to join the ESPN tennis team and look forward to covering the two biggest tournaments in the world."
"Darlington’s expanded portfolio will include coverage of the Masters, PGA Championship, and The Championships, Wimbledon, with his responsibilities extending beyond reporting"
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.