Tag: women's sports

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Audacy Announces Two New Women’s Sports Partnerships in Portland

Sports BSM Staff BSM Staff -
"This partnership reinforces our commitment to bringing fans closer to the team."

Why Jemele Hill and Cari Champion Want to Change Women’s Sports Conversations

Features John Mamola John Mamola -
"There’s a narrow stereotype about how women discuss sports. If you guys think we’ll be sitting around braiding each other's hair, that’s not what this is going to be about."

Sarah Spain Elevated To Content Director Of iHeart Women’s Sports Network

Radio BSM Staff BSM Staff -
"Thrilled to add this position to my work with iHeart, using my years of experience to help oversee strategic growth for the first-ever audio platform dedicated exclusively to women's sports"

Sports Media Continues To Struggle With Women’s Sports

Columns John Mamola John Mamola -
"Sports media is just too busy aiming for drama in a bite-sized economy where clicks matter more than substance, likes are worth more than depth, and social following matters more than audience."

Scripps Sports Announces SI Women’s Games and Fort Myers Tip-Off Broadcasts

Television BSM Staff BSM Staff -
“We’re proud that women’s sports have found a home on ION"

NWSL Coverage Plans Announced For Second Season on ION

Television BSM Staff BSM Staff -
"NWSL on ION experienced significant success last season, amassing more than 3.6 million hours of viewing across free ad-supported television (FAST) channels"

Roku Channel Announces New Women’s Sports Studio Show Hosted by Renee Montgomery, Sarah Tiana and Suzy Shuster

Radio BSM Staff BSM Staff -
Roku is jumping on the women’s sports train by announcing a new women’s sports-themed show. “Women’s Sports Now” will be hosted by former WNBA...

The CW Adds More Women’s College Basketball

Television BSM Staff BSM Staff -
Women’s basketball is hot and the The CW network is doubling down, creating two new ACC college conference doubleheaders that will air early next...

Women’s Sports Boom Could Get Volleyball Bump

Columns BSM Staff BSM Staff -
"Networks and sponsors are making investments to reach women’s sports viewers."

Women’s Sports Expected To See Continued Growth, New Horizon Sports & Experiences Shows

Columns BSM Staff BSM Staff -
Women’s sports has exploded in popularity with television viewers and enthusiasm for new leagues and teams is high, according to a new study from...
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."