Tag: WTMJ

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Good Karma Brands CEO Craig Karmazin Remains Interested in Green Bay Packers Radio Rights Return to Company

"We have so many great content creators that we could do great pregame and postgame coverage where we could sell all of those things"

Why the Unlikely Pairing of Kristin Brey and Steve Scaffidi Works for 620 WTMJ

"It is an interesting pairing because I am a woman, I am a millennial, and I am liberal. He's the opposite of all three of those things."

ESPN Wisconsin program ‘Jen, Gabe, And Chewy’ Win WBA Best Morning Radio Show Award

“I was pleasantly surprised, but I was also shocked.”

Milwaukee Brewers Honor Bob Uecker In First Radio Play-By-Play Broadcast Since His Passing

“For the first time since the inaugural season in 1970, there will be a season without hearing Ueck’s voice.”

620 WTMJ Host Steve Scaffidi: I’m Not Interested in Doing One-Sided Political Talk Radio

"It’s lazy to me. And frankly, I don’t know what you would glean from that.”

Collette’s Come-Along Trips Present a New Revenue Stream for Radio Stations

"As the need for more non-advertising revenue has risen in the past few years, more stations are trying come-along trips."

CBS Radio Executive Editor Jennifer Brown Sees Her Job as a Calling

"I think that there's some memorable moments where you're like, 'we are making history right now.'”

620 WTMJ Names Michael Spaulding New Director of Content

Spaulding has worked at the outlet since 2016.

Former 620 WTMJ Morning Host Robb Edwards Dies

He hosted mornings at WTMJ from 1985 until 2000.

620 WTMJ Pairs Brian Noonan with Kristin Brey for Middays

“Without sounding too sappy, I could not be more excited to join Kristin Brey as we build Spanning the State to tell stories that are uniquely Wisconsin."

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."