Tag: WXYT

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ESPN’s Latest Layoffs Continue the Slow Death of Sports Media’s Middle Class

"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Shark Week works because it's built, engineered, and marketed

Audacy Launches ‘The Bet’ Detroit on WXYT-HD3

“With our strategic partnership with BetMGM, we're committed to maintaining a robust presence in the Detroit market and beyond."

I Don’t Know if ‘Sports Rap Radio’ Will Work, But It’s Good to See Something Different

Good for these guys being willing to give a chance to some voices people may not have heard and mixing them in with the big names.

Rob Parker to Launch ‘Sports Rap Radio’ in Detroit

"It will be young people getting opportunities and former athletes, from Detroit or with ties to Detroit."

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The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"