Tag: YouTube

"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."

"Whether you’re left or right, in news or sports, love or hate each of the personalities listed above. If you set your bias aside, you can learn something from every one of them."

Spotify is the preferred platform for users in the 18-34 demographic, with 49% labeling it the top platform.

The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.

"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."

"Radio can serve as the music listener’s escape while also allowing for entertaining discourse and conversation. These methods can ultimately lead to radio becoming a destination for music discovery."

The network says there will be "future expansion on other platforms" in addition to Rumble and YouTube in the coming months.

The development is expected to be launched on the platform later this spring. The company began testing beta versions of the functionality on Monday.

"If sports radio truly believes its hosts are the most trusted voices in the market, then the time has come to prove it — not after the game, not the next morning, but live, in the moment, as part of the experience itself."

When creators design episodes to be watched first, clipped second, and listened to last, the hierarchy is obvious.