Tag: YouTube
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Should You Be Programming for YouTube Over Radio?
"No one is just going to abandon their air signal in favor of making content in ten minute chunks, but ten minute chunks may have more value than the full hours they come from."
77% of Podcast Consumers Alternate Between Audio and Video Usage, New Coleman Insights and Amplifi Media Dat Shows
"It’s not enough to say lots of people use YouTube for podcasts. The way they are using YouTube is also changing.”
ESPN Attains Top Finish in Sports Digital, Social in February
As the company continues to maintain its stellar presence across these platforms, ESPN Social accrued 1 billion engagements in a month for the first time ever.
When Does ‘New Music’ Stop Being ‘New’?
I will throw this out there now: in today’s world of music consumption, calling anything “new” longer than a week is a mistake!
Radio Must Meet the Audience Where They Are and Embrace New Technology
The role of the brand manager lost its shine. Fortunately for current and aspiring programmers, we’re in a content-driven world—and that should be the focus.
YouTube Podcast Head Kai Chuk Exits
YouTube has grown into the biggest podcast platform on the planet. Now its leader, Kai Chuk, is departing the company.
Chuk has overseen its podcast...
YouTube Alters Measurement of ‘Shorts’ to Rival TikTok and Instagram Reels
The company is enacting a policy similar to its rivals TikTok and Instagram Reels.
Barstool Sports, Rumble Do Not Reach Extension On Streaming Agreement
“We are not a part of Rumble anymore, by the way,”
Podcast Consumption Reaches Record-High In Latest Infinite Dial Survey
"There's room for both video and audio in the world of podcasts."
Rock 99.9 Seattle’s ‘The Men’s Room’ Goes Where The Wind Blows
“That has provided us some creative opportunities that I'm excited about... but won't share just yet. Otherwise, who knows? We just go where the wind blows us.”