"At some point, paying more for far less has to be more than a bold move. It has to be a winning one. If the early signs are any indication, Netflix should start rethinking that strategy sooner rather than later."
"There's something about hearing a voice. There's no visuals, so there's an intimate nature to the audio-only medium that I think is really difficult to replicate anywhere else."
"What ends up happening is when advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned, because nobody knows."
"The goal here is context at a glance. If it looks real but was made with AI, viewers will know immediately. This is purely about giving viewers the right information at the right time."
"We want to not just be with the curve, but be ahead of it. That's something we pride ourselves on. That's the move to make moving forward in the industry."
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"We have great conversations every day about culture, politics, music," he says, "and having one hot take about Michael Jackson is the thing that gets everybody talking."
YouTube's Brandcast 2026, its branding for its advertiser upfront, took place on Wednesday night. There were two key announcements at the event.
What We Know:...
"There's something about hearing a voice. There's no visuals, so there's an intimate nature to the audio-only medium that I think is really difficult to replicate anywhere else."