"As we celebrate the Pac-12’s next chapter, we are excited to partner with Compass Media Networks and Playfly Sports to deliver high-quality audio broadcasts at a national scale for our championship games in football and men’s and women’s basketball."
"For this to have finally cut through, gotten a floor vote in mid-September in the House of Representatives, and now sitting on the doorstep in the U.S. Senate, it's entirely a tribute to listeners' passion around this issue."
"The goal here is context at a glance. If it looks real but was made with AI, viewers will know immediately. This is purely about giving viewers the right information at the right time."
"We want to not just be with the curve, but be ahead of it. That's something we pride ourselves on. That's the move to make moving forward in the industry."
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"We have great conversations every day about culture, politics, music," he says, "and having one hot take about Michael Jackson is the thing that gets everybody talking."
YouTube's Brandcast 2026, its branding for its advertiser upfront, took place on Wednesday night. There were two key announcements at the event.
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"For this to have finally cut through, gotten a floor vote in mid-September in the House of Representatives, and now sitting on the doorstep in the U.S. Senate, it's entirely a tribute to listeners' passion around this issue."
"The partnership itself shouldn't be viewed as a failure. It was different. It generated attention, created conversation, reached audiences in ways traditional television has struggled to reach them and, for a time, it worked."