Tag: YouTube

One statistic caught my attention this week, and it had nothing to do with radio. According to a recent Digital Music News report, just 13%...

Clips aren't just filler content. They're the front porch to everything else a network produces. A well-placed clip welcomes a viewer in, and if that viewer likes what they see, they'll walk through the front door.

Every network on the list saw its numbers fall.

"For me, this was a time in my life to try and take a big swing and might as well go for it. Because I don’t have any kids that are dependent on me. It felt like the right time to take a risk."

"I don't think you can be in sports media unless you're passionate about it. Here's an opportunity to be with like-minded people for three days. It's an opportunity to be around people who are passionate about something that obviously you're passionate as well."

"What this research makes clear is that discovery is happening where people already spend their time. YouTube, social feeds, search, and personal recommendations have become the front door to podcasting."

"It’s such a laborious process whenever I pitch them. I really do believe that they’re genuinely just trying to figure out if they want to be in the live rights game or not."

"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

"The continuous digital feed will feature studio programming, match previews, condensed highlights, and watch parties."

The network has earned the top spot in YouTube views in each of the first five months of 2026.