Tag: YouTube

"We’re standardizing views to reflect creators’ true exposure across YouTube, making it easier to show their value to brand partners."

For watch hours, YouTube says only public long-form videos, including podcasts, and archived livestreams will qualify.

"June alone drew 643.5 million unique global users — the largest monthly audience any sports media brand has ever recorded."

Creators currently need 1,000 subscribers and either 4,000 watch hours over 12 months or 10 million Shorts views during 90 days.

"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

CNN, ABC News, and MS NOW all posted month-over-month gains, while NBC News and CBS News slipped.

"Custom thumbnails for Shorts are rolling out to all YouTube Partner Program creators. It’s one of the most requested features from YouTube Creators and gives you even more control over how your Shorts are presented. Excited for this one!"

"Video is where conversations are happening, communities are forming, and even commerce is starting to take place.”

This is a genuine damned-if-you-do, damned-if-you-don't situation.

"We have exciting momentum across the board."