The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.
"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."
"Radio can serve as the music listener’s escape while also allowing for entertaining discourse and conversation. These methods can ultimately lead to radio becoming a destination for music discovery."
"If sports radio truly believes its hosts are the most trusted voices in the market, then the time has come to prove it — not after the game, not the next morning, but live, in the moment, as part of the experience itself."
"The NBA has a long history of collaborating with talented creators who share our commitment to bringing the excitement of our games and events to fans around the world."