Fox News Digital remained dominant across key audience metrics in July, according to Comscore. The performance extended Fox News’ remarkable run atop multiplatform views and minutes.
What We Know: Fox News Digital finished July as the leading news brand in multiplatform views and multiplatform minutes, according to Comscore. Despite falling behind CBSNews.com in unique visitors, Fox News maintained its grip on the other two key measures. The company has now ranked first in multiplatform views for 27 consecutive months. Meanwhile, July marked the 65th straight month Fox News finished first in multiplatform minutes. The results show the continued strength of the network’s digital arm, even as its unique visitor total trailed CBS News.
What the Numbers Show:
| Outlet | July Unique Visitors | % Change |
|---|---|---|
| CBSNews.com | 187 million | +5% |
| FOX News Digital | 182 million | +28% |
| NBCNews.com | 111 million | +10% |
| NYTimes.com | 61 million | -10% |
| CNN.com | 60 million | -34% |
| ABCNews.com | 38 million | -21% |
What Remains Unclear: The July results don’t establish whether Fox News’ unique visitor decline will continue into August. Comscore’s methodology also matters when comparing brands, as some outlets have opted into Social Incremental data while others haven’t. Therefore, unique visitor comparisons shouldn’t be viewed in isolation.
What It Means: Fox News’ July performance reinforces the brand’s digital dominance. Although CBS News edged the network in unique visitors, it continued to generate the most views and minutes. Moreover, the 28% annual increase in unique visitors highlights substantial growth despite finishing second in the category. For Fox, maintaining its long-running lead in engagement remains the more significant takeaway.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.