On the debut episode of Season 4, BSM President Jason Barrett travels to Minneapolis to sit down with SKOR North’s Head of Content and afternoon drive co-host Phil Mackey. The discussion explores Phil’s entry into the sports radio industry, the growth of podcasting, ways to improve as a talent beyond sports radio, and much more.
TOPICS COVERED WITH PHIL:
- How he got his start in the sports radio business
- Getting into Minneapolis and working for KFAN
- The changes at 1500 ESPN over the years
- How podcasting has become a huge hit for his brand
- Being active in social content creation
- Why attending conferences has been beneficial to his growth
- The value of working on your craft beyond the radio station
- Making an on-air relationship work over a lengthy period of time
- Quick Hits: MN sports Mount Rushmore, Best career advice, 5 Years from now how people will listen, Younger self wisdom
FROM THE GUEST
Phil’s Twitter handle: @PhilMackey
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
