The wait is almost over. The 2020 BSM Summit takes place next week in New York City and I’m glad to see so many excited about what we’ve put together for this year’s conference. That’s what makes doing it worthwhile. I couldn’t pull this off without great partners, helpful PR people, and many talented personalities, programmers, and executives taking time to get involved. I truly appreciate your time and support and look forward to seeing all of you next week.
Before we get there though I want to share a little bit of news because we have some final additions to the schedule who I’m sure folks will be interested in hearing from. I am thrilled to welcome Barstool Sports’ Kevin ‘KFC’ Clancy, New York Jets radio play by play voice Bob Wischusen, WDAE PD John Mamola, 97.1 The Fan VP and Market Manager Todd Markiewicz, Katz Media’s VP and Director of Sports Marketing Lauren McHale, and Town Fair Tire media buyer Pam Kloss to this year’s show.
KFC will be part of a fantastic panel on Thursday February 27th titled ‘Media Warfare‘. It takes place from 11:20a-12p and includes Gregg Giannotti from WFAN, Damon Amendolar of CBS Sports Radio, and Freddie Coleman from ESPN Radio. Is it good or bad for business talking about teammates, competitors, and executives? I look forward to leading the conversation with this talented group.
Bob Wischusen will step into our Inside The Game panel on Wednesday February 26th. The discussion will be moderated by Cumulus SVP of Sports Bruce Gilbert and feature Westwood One EVP Howie Deneroff, 95.7 The Game PD Matt Nahigian, and SiriusXM Sports PD Jason Dixon. This panel will offer interesting perspectives on play by play broadcasts as seen thru the eyes of the radio station, and those inside the play by play booth. With Bruce guiding the ship, attendees will be in great hands.
Todd Markiewicz will step in for Joe Bell to our 2020 Vision panel which includes Susan Larkin, Dan Seeman, Tim McCarthy and Erica Farber. GM’s have to manage a lot more than talent and program directors realize, and this conversation will bring much of it to light.
John Mamola completes our roster for the 30 in 30 session which I’m really looking forward to. It’s scheduled to be our final session of the Summit, and the goal is to provide the room with 30 ideas in 30 minutes. Having 10 PD’s/GM’s participate and offer different ways to elevate the buzz, ratings and revenue of a brand will be a lot of fun.
Lauren McHale and Pam Kloss sign on to join Premiere Networks and FOX Sports Radio SVP Don Martin for a conversation on sports radio advertising. What do clients want, value, disregard, and wrestle with when determining whether or not to advertise on a brand? We’ll get those answers on Wednesday February 26th from 2:15p-2:50p.
For more information on the Summit visit https://bsmsummit.com. I look forward to seeing everyone next week as we continue the crusade to make the business better for all involved.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
