Guaranty Broadcasting is teaming with producer Mike Agovino to launch a new brand called Drop Biscuit Studios. The company already has plans to release five original series by year’s end. Three of them are already in production.
“At Guaranty we’ve consistently won the ratings and revenue battles and remained relevant by placing community first and focusing on live, local and regional content,” said Guaranty Media VP Gordy Rush. There are many great nationally and internationally focused creators and podcasts out there but we believe people in our region of the country are just as thirsty for localized and contextually relevant on-demand content as they have traditionally been for localized broadcast content.”
Rush will oversee Drop Biscuit and the original productions it creates.
Agovino added that the podcasts from the studio will have a local focus in Louisiana. Topics will include everything from sports to politics to food and culture.
“The Foster family and Guaranty have been fixtures in business here for almost 100 years yet they operate and innovate with a start-up’s sense of urgency,” he said. “The combination of leadership, talent, relationships, resources and assets they’ve assembled is as impressive as I’ve seen. This region of the country has lagged behind the coastal markets in terms of podcast penetration and we see that as a great opportunity for us. We’ve got some great ‘biscuits’ we’ll soon be dropping.”
