For the second consecutive year, Major League Baseball is playing a regular season game at the Field of Dreams movie site in Dyersville, Iowa. And the 2022 edition has proved to be a lucrative one for Fox.
John Ourand of Sports Business Journal reports Fox has secured more revenue for this year’s game between the Chicago Cubs and Cincinnati Reds than any other regular season game on the network. Ourand also revealed commercials sold for $250,000 each.
The revelation from Ourand comes a day after Fox CEO Lachlan Murdoch said the network was planning “record pricing” for its upcoming Super Bowl in February of 2023. NBC sold commercials for $7 million during Super Bowl LVI.
Also, per a report from the Des Moines Register, the game will not be held in 2023, as the site develops a complex for youth baseball and softball fields. Baseball Hall of Famer Frank Thomas is part of the ownership group of the site and said “It’s a lot going on. They don’t want to come back if the stadium’s not prepared.”
