Media partners with the NFL see are already seeing a hefty return on their investment in terms of ad dollars spent on the league.
Companies are gobbling up in-game inventory at record rates. Broadcasters are looking at potential ad sales of around $7 billion in revenue. Nationally, the ad rates are up around 7% on average with NBC’s Peter Lazarus saying his network’s overall NFL ad sales dollar volume heading into the season is up between 15% and 20% over last season.
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If you were looking to grab a commercial spot, the time is closing. More than 90% of available commercial sports were bought during upfront ad sales.
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