97.3 The Game in Milwaukee is the new radio flagship of the Green Bay Packers. It has teamed with Skyview Networks to distribute the broadcasts to affiliates.
“We are thrilled to have the opportunity to work with iHeartMedia Milwaukee and its Green Bay Packers radio rightsholder, The Game 97.3,” said Skyview Networks’ Senior Vice President of Business Development and Communication Andrew Kalb. “We look forward to collaborating on taking the Packers network to the next level and I am confident that with our technology, they will see new efficiencies and greater insight into revenue.”
“We are excited to have Skyview and their AdView software in place for our new broadcast partnership with the Green Bay Packers,” said iHeartMedia Area President Jeff Tyler. “It gives us that all-in-one system to ensure the highest level of game day broadcast both the Packers and iHeartMedia expects to deliver.”
97.3 The Game’s first game as flagship of the Packers will be Sunday as Green Bay faces the Minnesota Vikings.
