NBC Sports continues to show its desire to get the most of its investment into Matthew Berry’s fantasy football expertise and they have added one more step.
Berry’s show, Fantasy Football Pregame with Matthew Berry, will now get national exposure on CNBC. The company plans to air the program in the 12p ET on most Sundays. To this point, the show has been an exclusive to Peacock.
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CNBC averaged 9,000 viewers two weeks ago (September 18) in that same time slot and 8,000 viewers last week (September 25).
On ESPN, ESPN2’s Fantasy Football Now on Sunday mornings is averaging 366,000 viewers thru three weeks, down 2% from last season.
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They keep pushing this show to larger audiences first it was going to air on O&O stations now on CNBC. Why did they make such a mistake with this show push it to the largest audience possible from the start