Twitter’s top sports executive has left the company.
TJ Adeshola had been the social media platform’s head of global content partnerships since 2022. Prior to that, Adeshola was the head of U.S. sports partnerships.
Adeshola in his previous role was instrumental in working a deal with the NFL in 2016 to stream Thursday Night Football games live on Twitter. Additionally, TJ made pushing women’s sports a priority along with other diversity initiatives.
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Adeshola will continue to work as a strategic advisor for the Black Sports Business Symposium and the Stagwell Sports Initiative at Cannes Lions.
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