Sports Radio’s Winter Book Ratings Recap (Mid Markets)

Date:

The winter ratings book has come to a close. This is one of the most divisive books of the year. Some programmers put less value in this book than the other three. Others say all information is useful and important.

In an effort to keep industry professionals up to date on what transpired, Barrett Sports Media has created a single recap highlighting as many markets as possible based on information made available to us. If you have numbers to share that aren’t listed here, please send an email to demetrithegreek@gmail.com. We will happily update the piece with new data.

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For reference on book-to-book performance, click here to see the Mid Market ratings round-up for the fall. You can also check out the winter numbers in the Major Markets by clicking here.

BALTIMORE

105.7 THE FAN

6 – 10 AM (Big Bad Morning Show) – 10.2 (2nd)

10 AM – 2 PM (Vinny & Haynie) – 13.2 (1st)

2 – 6 PM (Inside Access) – 12.2 (1st)

M-F 6A-7P – 11.6 (1st)

M-Su 6A-MID – 11.8 (1st)

PORTLAND

1080 THE FAN

6 – 9 AM (Dirt & Sprague) – 3.8 (9th)

9 AM – 12 PM (The Herd) – 1.4 (17th)

12 – 3 PM (Danny & Dusty) – 2.2 (14th)

3 – 7 PM (Isaac & Suke) – 4.5 (6th)

M-F 6A-7P – 3.3 (11th)

M-Su 6A-MID – 2.8 (13th)

MILWAUKEE

97.3 THE GAME

6 – 10 AM (Steve Czaban 6-9, Nine to Noon 9-10) – 3.8

10 AM – 3 PM (Nine to Noon 10 – 12, Mike Heller 12-3) – 2.8

3 – 7 PM (Drew & KB 3-6, local shows 6-7) – 3.4

M-F 6A-7P – 2.9

M-SU 6A-MID – 3.2

94.5 ESPN MILWAUKEE

6 – 10 AM (Keyshawn, JWill & Max 6-7, Jen, Gabe & Chewy 7-9, Wilde & Tausche 9-10) – 2.9

10 AM – 3 PM (Wilde & Tausche 10-12, Greeny 12-2, Homer & Tony 2-3) – 3.1

3 – 7 PM (Homer & Tony 3-4, Scalzo & Brust 4-6, ESPN Radio 6-7) – 3.1

M-F 6A-7P – 2.9

M-SU 6A-MID – 3.2

1250 THE FAN

6 – 10 AM (The DA Show) – 0.0

10 AM – 3 PM (Reiter Than You 10-12, Jim Rome 12-3) – 0.3

3 – 7 PM (Maggie & Perloff 3-6, Zach Gelb 6-7) – 0.7

M-F 6A-7P – 0.5

M-SU 6A-MID – 0.3

NASHVILLE 

104.5 THE ZONE

6 – 10 AM (Ramon, Kayla, and Will) – 9.6 (1st)

10 AM – 1 PM (Buck Reising) – 10.7 (1st)

1 – 3 PM (Blaine & Mickey) – 8.9 (4th)

3 – 7 PM (3HL) – 12.1 (1st)

M-F 6A-7P – 10.5 (1st)

M-Su 6A-MID – 8.7 (1st)

102.5 THE GAME

6-9 AM (Robbie & Rexrode) – 3.8

9-11 AM (Chase & Michelle) – 1.4

11 AM -2 PM (Caroline, Willy & DMase) – 1.2

2-6 PM (Stillman & Company) – 3.4

M-F 6A-7P – 2.6

M-Su 6A-Mid – 2.2

INDIANAPOLIS

107.5/93.5 THE FAN

7 – 10 AM (Kevin & Query) – 8.5 (3rd)

10 AM – 12 PM (Greeny) – 5.0 (11th)

12 – 3 PM (rotating hosts) – 5.5 (8th)

3 – 6 PM (The Ride w/JMV) – 8.2 (2nd)

M-F 6A-7P – 7.0 (t-4th)

M-Su 6A-MID – 6.0 (6th)

CHARLOTTE

WFNZ

6 – 10 AM (Mac & Bone) – 8.8 (2nd)

10 AM – 12 PM (Charlotte Sports Today) – 6.0 (4th)

12-3 PM (Wes & Walker) – 6.8 (5th)

3 – 6 PM (Kyle Bailey) – 7.0 (5th) 

M-F 6A-6P – 7.3 (4th)

BIRMINGHAM

JOX 94.5

6 – 10 AM (Morning Jox 6-7, McElroy & Cubelic 7-10) – 5.6 (4th)

10 AM – 2 PM (3 Man Front 10-12, Matt McClearin 12-2) – 6.9 (3rd)

2 – 6 PM (Paul Finebaum) – 7.1 (3rd)

MEMPHIS

92.9 ESPN

6 – 9 AM (Keyshawn, Will & Max) – 9.9 (2nd)

9 – 11 AM (Geoff Calkins) – 20.7 (1st)

11AM – 2PM (Jason & John) – 16.6 (1st)

2 – 4 PM (Giannotto & Jeffrey) – 19.9 (1st)

4 – 6 PM (Gabe Kuhn) – 20.4 (1st)

M-F 6A-7P – 17.2 (1st)

M-Su 6A – MID – 13.8 (1st)

BUFFALO

WGR 550

6-10 AM (Howard & Jeremy) – 11.7 (t-1st)

10 AM – 3 PM (The Extra Point 10-12, Sabres Live 12-1, One Bills Live 1-3) – 6.4 (4th)

12 – 3 PM (One Bills Live) – 10.2 (3rd)

3 – 7 PM (Schopp & Bulldog) – 12.8 (1st)

M-F 6A-7P – 9.9 (3rd)

M-Su 6A – MID – 10.6 (2nd)

COLUMBUS

97.1 THE FAN

6 – 9 AM (The Morning Juice) – 14.8 (1st)

9 AM – 12 PM (Bishop & Friends) – 17.8 (1st)

12 – 3 PM (Rothman & Ice) – 15.0 (1st)

3 – 6 PM (Common Man & T-Bone) – 22.1 (1st)

6-8 PM (The Buckeye Show) – 12.2 (2nd)

M-F 6A-7P – 17.2 (1st)

M-Su 6A – MID – 15.2 (1st)

SAN ANTONIO

San Antonio’s Sports Star 94.1

6 – 10 AM (R&R in the Morning) – 1.6 (20th)

10 AM – 12 PM (Greeny) – 1.0 (23rd)

12 – 3 PM (Jiminez & Spence) – 1.6 (17th)

3 – 7 PM (The Blitz) – 2.2 (14th)

M-F 6A-7P – 1.7 (18th)

M-Su 6A – MID – 1.7 (18th)

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