Philadelphia has been at the center of the sports world at times in 2023, with the 76ers, Eagles, and Phillies all producing different degrees of success and drama. That can have a positive effect on local sports radio and in the city’s summer ratings book, 94 WIP was the greatest benefactor of it.
One thing to take into account when reviewing the quarterly performances, WIP lost its Nielsen stream for the month of July due to a malfunction to its Nielsen encoder. That may not have altered the rankings but it likely affected the station’s shares.
Starting with weekday prime (M-F 6a-7p), WIP ranked 2nd with Men 25-54 with an 8.9 share. 97.5 The Fanatic finished the book in 14th with a 2.6 share. WIP also finished 2nd for the full week with an 8.8 share. The Fanatic finished tied for 16th with a 2.1 share.
In morning drive, Joe DeCamara and Jon Ritchie enjoyed another strong quarter. The duo earned a 10.0 share, good for 2nd. That figure was down though from a 12.8 in the spring. Meanwhile, The John Kincade Show garnered a 2.2 share for The Fanatic, landing the show in 14th. Like it’s morning drive counterpart, The Fanatic saw a slight dip in the daypart, down from a 2.5 share last quarter.
The gap shrunk in middays. The WIP program helmed by Joe Giglio and Hugh Douglas saw a 6.3 share, down from an 8.0 in the spring. That helped Giglio and Douglas secure 4th place for the quarter. In what will be the final full ratings book for Anthony Gargano after his exit from The Fanatic was made official Tuesday, he scored a 2.2 share, tying him for 15th. That dropped from a 2.5 share during the last ratings period.
Jon Marks and Ike Reese earned the largest share of the quarter for WIP. Their 10.2 share tied for 1st in the market, despite a slip from the 12.3 share they grabbed last book. The Best Show Ever, hosted by Tyrone Johnson and Ricky Botallico, also earned the highest share for The Fanatic with a 3.2 share. That was good for 12th, down from a 10th place, 3.4 share during the spring.
