With football the focus of its content strategy during the fall months, 107.5 The Fan finished its first full Nielsen ratings book under a new weekday programming lineup. Despite making changes, the station was able to build on its momentum from the prior year to close 2023 in strong fashion.
In weekday prime (M-F 6a-6p), the station earned an 8.6 share to finish second with Men 25-54. That figure is up from a 7.5 share in the summer book, good for third overall.
Kevin Bowen and Andy Sweeney led mornings with a 12.3 share during the fall to finish tied for first. Their share was higher that the timeslots performance last fall. Mornings on The Fan was also up with Men 25-54 from a 10.7 share recorded during the summer book. One other positive for the show, it produced a 7.4 share, fifth place finish with Adults 25-54.
The Fan splits its midday programming with national and local shows, beginning with Mike Greenberg’s ESPN Radio program for two hours. Greeny generated a 6.0 share in the fall, which placed the program sixth, up 2.5 shares and six ranking positions better than its summer performance.
The later midday show on 107.5 The Fan Query & Company which features Jake Query tied for third with a 7.4 share. That mark was up from a 6.1 share amassed in the summer book when the timeslot featured a rotation of fill-in hosts.
John Michael Vincent (JMV) anchored afternoons and delivered another first place ranking courtesy of an 8.3 share in the fall book. It was the second-consecutive quarter JMV occupied the top slot. The data point however was down a point from a 9.3 share in the summer book.
For the full week (M-SU 6a-12a), 107.5 The Fan finished with a 7.1 share, tied for second overall. That statistic was nine tenths of a point better than the station’s summer results when The Fan recorded a 6.2 share, and fourth place tie.
Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.
