With the Texas Rangers capturing the organization’s first-ever World Series title leading into a football season where the Dallas Cowboys won the NFC East and carry Super Bowl aspirations into the playoffs, the sports radio market in Dallas remains vibrant. That helped both local brands, 105.3 The Fan and Sportsradio 96.7/1310 The Ticket record wins this quarter.
Staring with The Ticket, the station capitalized on local interest by producing a 10.3 share in weekday prime (M-F 6a-7p) with Men 25-54 in the Nielsen fall ratings book. That result gave the brand a first-place finish for the quarter. The station’s share was up from a 9.9 mark in the summer. Year-over-year, The Ticket has gained an impressive 3.1-share points.
Mornings on the outlet led by George Dunham, Craig Miller and Gordon Keith generated a 12.2 share, which placed The Musers in first-place. The outcome was seven-tenths of a share better than last quarter and 2.8 shares higher from the year prior. During the fall ratings window, the co-hosts of The Musers program were inducted into the Texas Radio Hall of Fame.
The Ticket’s midday programs had a brand-new sound following the retirement of Norm Hitzges and the departures of Dan McDowell and Jake Kemp. In their first full ratings book, the team of Donovan Lewis and Matt McClearin combined with The Sweet Spot hosted by Sean Bass and David Mino recorded a 7.9 share, good for third in the marketplace.
Bob Sturm, Corby Davidson and Dave Lane continued to anchor the afternoon program on Sportsradio 96.7/1310 The Ticket from 3 to 7 p.m., garnering a 10.9 share and first-place finish. The show was up eight tenths of a point from the 10.1-share figure it posted last quarter, which was also good for first place.
As it was in the summer ratings book, 105.3 The Fan finished in the No. 2 position during weekday prime (M-F 6a-7p), delivering a 7.9 share for the quarter. The gap between the two outlets shrunk from a 3.2-share separation to 2.4 shares in the book. Compared to last year, The Fan has grown a lot. The station’s prime figure is 3.9 shares higher and up seven spots in the rankings.
Shan Shariff, RJ Choppy and Bobby Belt’s morning program on the station, improved to a 7.1 share, third-place result this quarter. That was up from a 5.6 share and fourth-place finish in the summer. Year-over-year, the show catapulted upwards by 4.2 shares and improved on an 11th-place finish.
Middays on the station are occupied by K&C Masterpiece co-hosted by Kevin Hageland, Cory Mageors and Mike Bacsik. The program beat The Ticket head to head in middays, earning a first-place finish thanks to an 8.4 share. That was an improvement on the 7.1 share the show posted over the summer when it was ranked second.
Since K&C Masterpiece air from 10a-2p, and The Ticket’s midday programs occupy 10a-3p, it’s worth noting that head-to-head The Fan wins 10a-2p 8.4 to 7.7, and 10a-3p 8.5 to 7.9. Even more impressive for 105.3, they nearly doubled their year-to-year number during the 10a-3p block. In 2023 they produced a 4.3 share, which ranked the station seventh.
Afternoons from 2p-7p saw GBag Nation reel in an 8.4 share to earn a second place finish. Gavin Dawson, Lucious Alexander, Bryan Broaddus, Eric Chiofalo and Zack Wolchuck bolstered their 7.1 share, second-place finish from last quarter. During the key drive time hours of 3p-7p, The Fan’s growth story is even better. The show moved up from a 4.8, sixth place finish last year to an 8.2, second place ranking this year.
As it pertains to the full week numbers (M-SU 6a-12a), Sportsradio 96.7/1310 The Ticket finished with an 8.5 share, good for first overall. The station improved from its summer ratings by adding four-tenths of a share while retaining the first-place distinction as well. Although 105.3 The Fan finished second, it also boosted its 6.3 share over the summer by 1.4 to the tune of a 7.7 in the fall book.
Ratings reports and analysis are written by BSM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways sports media research can benefit your station and cut through the noise by clicking here.
