The 2023 digital numbers are in for OutKick, and the outlet saw expansive growth in several key areas.
The company drew a monthly average of 7.2 million total multiplatform unique visitors for last year, up 65% compared to 2022, according to Comscore.
OutKick also experienced a 15% increase in total multiplatform views versus Q3 2023, with 73 million total multiplatform views.
“2023 was a tremendous year for OutKick,” founder Clay Travis said. “We’ve added new shows, top-tier talent, and most importantly continued to generate engaging content with a roster that’s unfiltered and fearless.”
For the year, OutKick saw 341 million total multiplatform views and 368 million total multiplatform minutes.
On social media, the company saw a 119% year-over-year increase in engagement on Facebook, X, and Instagram with 13.8 million social actions.
OutKick video content on Facebook, X, and YouTube had over 1 billion views, up 987% versus 2022 according to Shareablee.
