Locked On Podcast Network has inked a new agreement for AdsWizz — a subsidy of SiriusXM — to sell the company’s podcast advertising inventory through 2026.
SiriusXM will sell Locked On inventory through a new collection of content provided by the satellite service, which includes the league-specific channels like NFL Radio and MLB Network Radio, as well as College Sports Radio through targeting data and programmatic capabilities.
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Currently, Locked On features more than 200 sports podcasts including 60 dedicated to major colleges and college conferences. Last year, the company reported more than 300 million downloads and video views of its content.
Locked On will continue to also provide its own direct sales for its content.
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