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KYW, WPHT Deliver Results in Philadelphia Winter Ratings Book

With Audacy headquartered in Philadelphia, the city is well-served by the news and talk radio brands KYW Newsradio and 1210 WPHT. During the winter ratings period, KYW continued its strong performance with consumers in the City of Brotherly Love.

The all-news KYW earned its best numbers in morning drive (6a-10a). With Persons 35-64, the all-news station earned a 7.9 share, good for fourth. Meanwhile, in Persons 25-54, the station generated a 4.3 share to finish tied for ninth. KYW also delivered an impressive 7.6 share with Persons 12+ to rank third overall.

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In the 10a-3p midday timeslot, the station produced a 4.6 share inside the Persons 35-64 demographic to finish eighth. KYW secured a 3.2 share as well with Persons 25-54 to rank eleventh. Among the 12+ demo, KYW landed a 5.7 share to place sixth.

Afternoon drive (3p-7p) saw slightly higher shares for the brand compared to middays, with a 5.5, fifth place showing in the Persons 35-64 demo. KYW landed a 4.6, tenth place finish with Persons 25-54. The drive time slot performed the same as middays, registering a 5.7 share, sixth-place toe.

In weekday prime (M-F, 6a-7p), KYW earned a 6.0 with Persons 35-64, marking a fifth-place finish. It garnered a 3.9 share in the Persons 25-54 demographic, finishing eleventh. The station also scored a 6.0 share for the full week (M-Su, 6a-12a) with Persons 35-64, and a 4.2 share, tenth place result with Persons 25-54. Among the 12+ crowd, KYW delivered a 6.3, fifth place finish in both weekday prime, and full week.

At Audacy-owned sister station 1210 WPHT, the 12+ story stood out above the the 25-54 and 35-64 results. Morning drive with Kayal and Company which features Nick Kayal, Dawn Stensland and Greg Stocker earned a 1.9 share with Persons 35-64, and a 1.3 share with Persons 25-54. However, in the Persons 12+ demo, the show grabbed a 3.9 share, best on the station for the book.

1210 WPHT splits middays (10a-3p) between The Dawn Stensland Show and The Dom Giordano Program. The daypart fared better with Persons 35-64, scoring a 1.8 share compared to a 1.0 share with Persons 25-54. With the 12+ demo, the timeslot gained even more ground, finishing with a 3.4 share.

Turning to afternoon drive, The Rich Zeoli Show occupies the entire 3p-7p daypart. For the quarter, Zeoli snagged a 2.3 share with Persons 35-64, and a 0.9 share with Persons 25-54. Zeoli’s share among Persons 35-64 was best on the station for the quarter. Switching to 12+, the afternoon show notched a 3.4 share for the quarter.

In weekday prime (M-F, 6a-7p), the news/talk outlet popped a 2.0 share with Persons 35-64, and dropped to a 1.1 share among Persons 25-54. For the full week, WPHT recorded a 1.5 share with Persons 35-64, and a 0.8 share with Persons 25-54. Among 12+, WPHT had a 3.6 share in weekday prime, and a 3.0 for the full week.

All numbers for KYW and WPHT include both over the air and streaming. Ratings information for Salem Media Group’s AM 990 The Answer was not available.

Ratings reports and analysis are written by BNM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways media research can benefit your station and cut through the noise by clicking here.

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