Tag: Nielsen Radio Ratings

“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”

PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

"Nielsen and its private equity owners have revealed their true colors. If you're part of the radio industry, they don't care about you. The company wants your money, full stop."

I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?

I was on a Zoom call last week with one of my former bosses, and we agreed that we're glad we're not doing surveys for a living anymore. It's a very tough business, and all these factors can cause some strange results.

"We will work alongside local stakeholders throughout this process to facilitate a thoughtful and orderly handover.”

It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.

There are some very good academics in our universities who could offer new thoughts and ideas. But in my view, the business folks and the teachers don't spend enough time together.

"Your day-to-day ability to transact on Nielsen currency remains completely unchanged, and this hiatus has no impact on our PPM services for Audio or TV."

Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.