Tag: Nielsen Radio Ratings

As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.

We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.

If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

“The bottom line is that tide has risen for all boats — all formats, all dayparts.”

That injunction being lifted now allows Nielsen to re-enact its policy of joining national ratings with the purchase of local market data, at least temporarily.

In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.

"We’ve seen the first crack in a 60-year reign of radio audience measurement."

AI could take some of the “crazy” out of the system.

When will radio companies get together and tell Nielsen that the current system is not affordable anymore?

My view is that a Chief Client Officer should work with all clients.