Tag: Nielsen Radio Ratings
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Cumulus Media Injunction Against Nielsen Lifted By Federal Court
That injunction being lifted now allows Nielsen to re-enact its policy of joining national ratings with the purchase of local market data, at least temporarily.
The Real Stakes of the Cumulus–Nielsen Antitrust Battle
In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.
Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?
"We’ve seen the first crack in a 60-year reign of radio audience measurement."
Could AI Redefine How Radio Ratings Are Measured?
AI could take some of the “crazy” out of the system.
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?
Did Nielsen Overlook Radio in Selection of New Chief Client Officer?
My view is that a Chief Client Officer should work with all clients.
Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
A Deeper Dive Into the Cumulus vs Nielsen Lawsuit
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.
Cumulus Files Order to Quicken Evidence Discovery in Lawsuit Against Nielsen
"Cumulus needs an injunction before the end of this year to be able to continue operating without irreparable harm to its business."