Tag: Nielsen Radio Ratings

If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

“The bottom line is that tide has risen for all boats — all formats, all dayparts.”

That injunction being lifted now allows Nielsen to re-enact its policy of joining national ratings with the purchase of local market data, at least temporarily.

In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.

"We’ve seen the first crack in a 60-year reign of radio audience measurement."

AI could take some of the “crazy” out of the system.

When will radio companies get together and tell Nielsen that the current system is not affordable anymore?

My view is that a Chief Client Officer should work with all clients.

If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.

Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.